AMZ Fast Lane Review (Updated) by Alec John

Course Name: AMZ Fast Lane
Instructor: Alec John
Price: $1,997

Overview

So, you’ve decided to dive headfirst into the world of selling random knick-knacks on Amazon. Congratulations on your ambition—and your blind optimism.

AMZ Fast Lane, created by Alec John, promises to teach you how to build a thriving Amazon FBA (Fulfillment by Amazon) business from scratch.

The course is aimed at people who dream of ditching the 9-to-5 grind to sell, let’s be honest, things people don’t even know they need until it shows up on their doorstep.

Alec John’s program focuses on helping you find niche products, brand them, and sell them at a profit.

The idea is to create a sustainable business model rather than relying on fads, gimmicks, or some overhyped trend that’ll disappear faster than your New Year’s resolutions.

Alec doesn’t promise overnight riches—though he does make working from a hammock on a tropical island seem very attainable if you follow his blueprint.

Whether you’re an ambitious entrepreneur or just someone who’s tired of explaining to your parents why your degree in interpretive dance isn’t paying off, this course is designed to meet you where you are.

But let’s be clear: this isn’t a "push a button and get rich" scheme.

You’ll need to roll up your sleeves, spend money on inventory, and possibly battle the Amazon algorithm, which is about as predictable as a cat in a room full of laser pointers.

Content and Structure

The AMZ Fast Lane course is structured to guide you step-by-step from clueless newbie to Amazon mogul—or at least someone who knows how to list a product without pulling their hair out.

Alec John has broken the course into several digestible modules, each packed with videos, templates, and action steps. Here’s what you’re signing up for:

• Market Research: Alec teaches you how to find profitable niches where competition is low, demand is high, and your odds of succeeding are slightly better than winning the lottery.

• Product Selection: This module shows you how to identify products that people actually want to buy—not just things you personally think are cool. (Yes, this means your dream of selling crocheted pet socks might not make the cut.)

• Supplier Sourcing: Learn how to find reliable suppliers, negotiate deals, and avoid getting scammed. Alec emphasizes building strong relationships with suppliers to ensure you’re not left high and dry when demand spikes.

• Listing Optimization: Think of this as your product’s first impression. Alec explains how to create eye-catching titles, descriptions, and photos that’ll make your product irresistible to shoppers—because nothing screams “buy me” like a perfectly lit photo of a garlic press.

• Launching Your Product: This is where the rubber meets the road. You’ll learn how to build momentum for your product launch using marketing strategies that don’t involve bribing your friends and family to buy your inventory.

• Advertising and Marketing: Alec covers Amazon’s pay-per-click (PPC) ads in depth, showing you how to run campaigns that don’t drain your bank account faster than a weekend in Vegas.

• Scaling Your Business: Once you’ve got one successful product, it’s time to rinse and repeat. This module focuses on expanding your brand and creating a portfolio of products that’ll keep the cash rolling in.

• Community and Support: Your enrollment includes access to Alec’s private Facebook group, where you can connect with other students, share your wins, and commiserate about your losses. You’ll also get live coaching sessions with Alec to troubleshoot issues and refine your strategies.

Who Is Alec John?

Alec John is an entrepreneur, Amazon seller, and self-described “e-commerce coach.”

He’s built multiple successful businesses and has been in the Amazon game long enough to know what works—and what doesn’t. Unlike some of the louder personalities in the e-commerce space, Alec isn’t about flashy cars or private jets.

Instead, he focuses on teaching actionable strategies that everyday people can use to build their own businesses.

Alec started selling on Amazon as a way to escape the corporate grind, and according to him, it was the best decision he ever made.

Over the years, he’s fine-tuned his methods, emphasizing sustainability over quick wins.

His approach revolves around finding unique products, building a brand, and leveraging Amazon’s massive customer base to grow a business that can eventually operate without you hovering over it 24/7.

One thing Alec is clear about: this isn’t easy money. He’s upfront about the challenges of selling on Amazon, from navigating strict policies to dealing with competition from larger brands.

However, he’s also a firm believer that with the right mindset and strategies, anyone can succeed.

Alec’s teaching style is straightforward and no-nonsense, with just enough humor to keep you from falling asleep during the video modules.

He comes across as knowledgeable and approachable, making even complex topics like PPC advertising seem less intimidating.

If you’re willing to put in the work, Alec provides the tools and support you need to turn your Amazon dreams into reality—or at least into something that pays the bills.

Price

So, you’re wondering how much it costs to dive into Alec John’s AMZ Fast Lane?

Well, brace yourself: it’s $997 if you pay upfront. But wait—there’s an option for those who enjoy paying more for the same thing!

You can split it into three payments of $397 each, bringing your grand total to $1,191. A bargain, if you consider learning how to sell spatulas on Amazon an essential life skill.

The course also teases you with the promise of lifetime access. This means you’ll have perpetual reminders of that time you spent almost a grand on an Amazon FBA course.

Whether it’s worth it depends on what you bring to the table—namely, time, money, and a willingness to read negative customer reviews on products you might sell.

Pros and Cons

Pros:

• Step-by-Step Guidance: Alec John walks you through the Amazon FBA process like a patient friend. That is, if your friend charged $997 for advice you could probably find for free online with some digging.

• Beginner-Friendly: This course is tailored for people who’ve never heard of an Amazon algorithm and think "SKU" is an animal noise.

• Video Tutorials: If reading makes your eyes glaze over, this course’s video-heavy format will make you feel like you’re binge-watching educational Netflix.

• Private Facebook Community: You’ll get access to a members-only group where you can network, ask questions, and silently judge others who seem to be doing better than you.

• Potential ROI: If you follow the strategies and choose a winning product, you might actually make your money back—and then some. That’s a big "if," but hey, it’s technically possible.

Cons:

• Pricey: Dropping $997 (or $1,191 with installments) is no small feat. For that kind of money, you’d expect Alec John to personally ship your first product to an Amazon warehouse. Spoiler: he doesn’t.

• No Guarantees: There’s no magic wand here. The course won’t guarantee you’ll make a single dollar. It will, however, guarantee you’ll know more about how to sell online than your Aunt Karen.

• Time-Consuming: Succeeding in Amazon FBA isn’t a side hustle—it’s a full-on commitment. And no, the course doesn’t magically create extra hours in your day.

• Competitive Landscape: The Amazon marketplace is like a gladiator arena with fewer swords but way more frustration. Oversaturation is real, and by the time you launch your product, ten others may already be selling it cheaper.

• Limited Advanced Content: If you’re not a beginner, you might find yourself scrolling through modules thinking, “I paid for this?”

Should You Buy It?

That depends on you. Are you someone who’s genuinely interested in starting an Amazon FBA business?

Do you have the time, money, and persistence to make it work?

Then yes, AMZ Fast Lane might be worth a shot. It’s a well-structured course for beginners, and Alec John does a solid job of explaining the basics.

But let’s not sugarcoat things. This course is not a ticket to instant riches.

You’re still the one who has to put in the work, research viable products, and deal with the occasional nightmare customer who wants to return an item because “it wasn’t the right shade of beige.”

If you’re looking for an easy side hustle, keep scrolling.

This isn’t it.

But if you’re willing to hustle hard and take the plunge, Alec’s course might just give you the tools you need to get started.

My Conclusion

Alec John’s AMZ Fast Lane is not a scam, but it’s not a guaranteed success either.

It’s a legit course that provides a strong foundation for beginners. Alec seems genuine in his desire to help others learn Amazon FBA, and the content reflects that.

While it won’t make you rich overnight, it will arm you with the knowledge and strategies needed to give Amazon FBA a real shot.

If you’re serious about e-commerce, the course is worth considering—just don’t go into it expecting Alec to hand you a million-dollar product idea. That part is on you.

And let’s face it: even if you fail, you’ll still be able to say you’re an “Amazon entrepreneur.” That’s almost worth $997, right?