AMZ Product Launcher Review (Updated) by Alex Ryan

Course Name: AMZ Product Launcher
Instructor: Alex Ryan
Price: Starting at $2,997 AUD

Overview

If you’ve ever thought, "I could sell stuff online and be a millionaire," then AMZ Product Launcher might be the course you need to make that dream slightly less unrealistic.

This training program helps you learn the ropes of selling on Amazon, focusing on Australia and the USA markets.

Founded in 2017, AMZ Product Launcher claims to simplify the entire process of selling, from finding a product to actually getting it on Amazon.

They’ll even guide you through the daunting task of product research, supplier sourcing, and optimizing your listings.

Basically, they do everything short of selling the product for you—unless you get the Gold Membership.

Content and Structure

The course offers two membership levels—Silver and Gold. Both options provide plenty of content, so you can feel overwhelmed and underprepared simultaneously.

Silver Membership:

For $2,997 AUD, you’ll get:

• Online University: Over 150 step-by-step videos. It’s like Netflix, but with fewer explosions and more Excel sheets.

• Marketing Training: They’ll teach you how to make your product look shiny and desirable, even if it’s, well… not.

• Monthly Product Trend Reports: You’ll stay up-to-date on what’s hot, so you can chase trends like everyone else.

• 10 Ready-to-Sell Product Ideas: Because coming up with your own ideas is too much effort.

• Access to Past Webinars: Over 50 hours of riveting discussions about Amazon logistics.

• eBay Training: In case you want to double down on online marketplaces.

• Weekly Zoom Training Sessions: Learn live with others, so you can collectively panic.

• Private Facebook Group: Get advice, share wins, and bask in the glow of motivational memes.

Gold Membership:

If you’re ready to really throw money at the problem, the Gold Membership costs $5,997 AUD and includes all of the above, plus:

• Done-for-You Product Listing: They list your first product on Amazon for you because, let’s face it, you’re already overwhelmed.

• 12 One-on-One Coaching Calls: Ask Alex and his team all your burning questions, like, "What am I doing with my life?"

• VIP Weekly Zoom Training: You’ll feel special because the word “VIP” is in the title.

• 20 Ready-to-Sell Product Ideas: Twice as many shortcuts for twice the price.

In short, Silver is the DIY option with a roadmap, and Gold is the “I’d rather you do most of it for me” package.

Who Is Alex Ryan?

Alex Ryan is a man of many talents—most of them involving selling things online. He’s the co-founder of AMZ Product Launcher, based in sunny Sydney, Australia, where he’s been helping aspiring Amazon sellers since 2017.

With over a decade of experience in e-commerce, Alex has dipped his toes in everything from eBay to Amazon FBA.

Before launching this course, Alex founded Import Export Coaching, where he taught people how to source products from overseas. He’s also the CEO of Sourcing Services CIF and Start Importing Now. If his LinkedIn profile had a word cloud, “sourcing” and “coaching” would be in giant letters.

Alex lives in Sydney with his family and somehow manages to juggle multiple businesses without spontaneously combusting.

He’s spent years guiding people through the murky waters of product research, supplier negotiation, and marketplace algorithms.

His ultimate goal?

To help you stop Googling “how to make money online” and start actually doing it.

Alex’s teaching style is straightforward—no fluff, no complicated jargon. He keeps things simple, which is helpful when you’re trying to figure out why your product listing isn’t converting.

He’s also got a knack for motivating his students, possibly because he knows just how frustrating this whole Amazon thing can be.

Price

The AMZ Product Launcher course doesn’t come cheap, but hey, neither do most things in life that promise to make you money. The complete training starts at a hefty $2,997 AUD.

That’s enough to make your wallet cry, but it’s important to consider that this price includes detailed lessons tailored to the Australian and New Zealand Amazon markets.

If you’re feeling overwhelmed by the idea of launching a product on your own, they offer a Done-for-You (DFY) service to handle it for you.

Of course, convenience comes at a price—$30 AUD per week. This fee is ongoing, so if you love the idea of outsourcing everything, just make sure your bank account is ready for the commitment.

Oh, and refunds?

Yes, there are policies, but they vary depending on which product or service you buy.

Translation: don’t click “buy” until you’ve read the fine print.

Pros and Cons

Pros:

• The DFY service is a lifesaver: If launching a product on Amazon sounds about as easy as solving a Rubik's Cube blindfolded, this service might save you from a meltdown.

• Focus on the Australian and New Zealand markets: It’s refreshing to see a course that’s not just catered to the U.S.

• Experienced founders: Co-founder Alex Ryan has a decade of experience selling on platforms like eBay and Amazon. That’s a lot of late nights staring at sales dashboards.

Cons:

• Limited reviews from students: Either the alumni are too busy raking in their Amazon millions, or the feedback loop is suspiciously quiet.

• No advanced marketing lessons: If you were hoping for a deep dive into funnels, email campaigns, or TikTok strategies, prepare for disappointment.

• No AI or automation training: Robots may be taking over the world, but apparently, they haven’t made their way into this curriculum yet.

Should You Buy It?

So, should you swipe your card and dive into this world of Amazon FBA?

It depends.

If you’re completely new to Amazon and happen to live in Australia or New Zealand, AMZ Product Launcher feels like a safe bet.

The course covers the basics in detail, and the DFY service might just be the nudge you need to get started without losing your sanity.

But if you’re looking for advanced strategies, like how to harness the power of AI to make your listings irresistible or use automation to run your business while sipping margaritas on the beach, this isn’t your ticket.

The course is focused on simplicity, so it’s better suited for beginners than seasoned e-commerce pros.

In short, this course works best if you want to learn the ropes without too much fluff. Just don’t expect it to hand you all the secrets of dominating Amazon’s algorithm.

My Conclusion

The AMZ Product Launcher course delivers exactly what it promises: a solid foundation for starting an Amazon FBA business, particularly in the Australian market.

There’s no evidence to suggest it’s a scam—the founders are experienced, the program seems thorough, and nobody’s asking you to send payments in Bitcoin to a suspicious email address.

That said, it’s not perfect. You won’t walk away knowing how to outsmart Amazon’s algorithm or build a six-figure business overnight.

But if you’re a beginner looking to avoid classic rookie mistakes, it’s worth considering.

In the end, the course feels like a solid option for beginners. And hey, even if you don’t become the next Amazon tycoon, at least you’ll have a DFY service to blame.

It’s all about managing expectations—and maybe crossing your fingers just a little.