Ecom Good Life Review (Updated) by Mikey Kass

Course Name: The Ecom Good Life

Instructor: Mikey Kass

Price: $497

Overview

“The Ecom Good Life” by Mikey Kass is a Shopify dropshipping course aimed at beginners interested in e-commerce without the hassle of holding inventory.

Kass lays out his system to help newbies understand how to set up, market, and (hopefully) profit from an online store. The course focuses on using Shopify for website management and TikTok and Facebook ads for driving traffic to the products.

The modules are structured to walk students through the steps in a logical order, starting from the basics of dropshipping to mastering ad campaigns.

This course was created for people who want a straightforward approach to creating a profitable dropshipping business.

Kass emphasizes actionable steps over theory, sharing his perspective on finding the right products, getting an e-commerce store online, and promoting it through paid advertising.

He promises to simplify the typical challenges people face when starting online.

But keep in mind, $497 isn’t a small investment, so the question is whether or not Kass’s lessons are worth the price. Let’s take a deeper look into what you’ll actually get in the course.

Content and Structure

Kass divides the course into six core modules, each covering essential steps in setting up a dropshipping business. Here’s a rundown:

• Module 1: Foundations
  Kass starts with the fundamentals of dropshipping. He breaks down how Shopify works and guides you in picking a niche that isn’t oversaturated. Topics include how to position your store to target specific audiences and brand basics. By the end of this module, you’ll theoretically have a clear vision for what you want to sell and the type of brand image you want to create.

• Module 2: Mindset Training
  Surprisingly, Kass dedicates an entire module to the mindset behind e-commerce success. He emphasizes resilience, consistency, and the art of staying motivated when sales are slow. It’s a motivational boost, though some might find it repetitive if they're already fairly driven. He offers advice on avoiding common distractions that sidetrack new entrepreneurs, which might be helpful for those just starting.

• Module 3: Store Development
  This module focuses on creating and launching a Shopify store. Kass provides detailed steps for designing the site, setting up your checkout, and optimizing product pages. There’s some useful content here on using Shopify apps to boost conversions, though it’s fairly basic. You’ll learn how to make your store look appealing, which is useful for beginners with zero web design experience.

• Module 4: Product Research
  Product selection is key in dropshipping, and Kass outlines his strategy for finding winning products. He covers how to analyze competitors, use online tools for market research, and select items with high demand. Kass emphasizes the importance of testing products to see what sells, although his product research methods lean more on intuition than on data analysis. If you’re hoping for deep insights into market analytics, this module may feel a little light.

• Module 5: TikTok Ads
  One of the unique aspects of Kass’s approach is his focus on TikTok ads, which many e-commerce gurus overlook. Kass explains his method for creating engaging ads that resonate with TikTok’s younger demographic. He discusses both organic and paid strategies, emphasizing quick, attention-grabbing video content. You’ll learn how to design ads, set budgets, and analyze performance. If you’re unfamiliar with TikTok, Kass makes it sound easier than it is, but it’s a potentially valuable platform if you’re marketing to younger audiences.

• Module 6: Facebook Ads
  Kass wraps up with Facebook ads, covering strategies for targeting, scaling, and retargeting customers. He provides tips on structuring ads, setting up custom audiences, and using Facebook’s analytics tools to track performance. For students without prior experience in social media marketing, his advice is easy to follow but doesn’t dive too deep into advanced techniques. This module does provide useful content for building brand awareness and increasing visibility on Facebook.

Who Is Mikey Kass?

Mikey Kass entered the e-commerce scene as a young entrepreneur who claims to have made substantial profits through dropshipping.

His background isn’t filled with traditional business or marketing accolades, but rather, he’s an example of someone who got into e-commerce early, made some money, and decided to teach others the basics of his process.

His casual, relatable approach may appeal to beginners who want to learn from someone closer to their own experience level.

Kass’s teaching style is straightforward, with a focus on getting things done over understanding theory. He openly acknowledges the challenges of dropshipping and the trial-and-error nature of the business.

By focusing on TikTok and Facebook ads, Kass positions himself as someone adapting to current marketing trends, though the depth of his strategies might not satisfy someone looking for more advanced insights.

For a self-taught entrepreneur, Kass seems to know his way around Shopify, TikTok, and Facebook Ads, but the course is structured for beginners who don’t need or expect in-depth marketing analytics.

His experience as an instructor seems limited, which is something to consider if you’re expecting the polish and detail of an instructor with a more formal teaching background.

In summary, “The Ecom Good Life” offers step-by-step training for those brand new to dropshipping who need a simple introduction to Shopify and basic ad campaigns.

The focus on TikTok is a modern twist, and Kass’s emphasis on mindset might provide the motivational boost needed by some beginners.

However, if you’re looking for a deep dive into data analytics or advanced e-commerce tactics, you may find yourself needing additional resources beyond this course.

Price

The Ecom Good Life course costs around $497, which is about the price of a new bicycle that you may or may not ride more than once.

You can think of it as an investment in learning dropshipping — or in realizing that dropshipping is not your cup of tea.

For that price, you get access to several modules with lessons covering e-commerce basics, product research, and paid ad strategies, specifically on Shopify.

The course also claims to have bonuses that dive into Facebook ads and TikTok for e-commerce.

But remember, this isn’t a Netflix subscription where you can binge-watch everything at once.

Dropshipping takes time, so you might want to make sure this is something you’re genuinely interested in before making the purchase.

Pros and Cons

Let’s dive into what works and what doesn’t. Keep in mind, some things on this list could also go under “Cons” depending on your sense of humor and patience level.

Pros:

• Beginner-Friendly: Mikey Kass breaks down the course content in easy-to-understand modules. If you're brand new to dropshipping, this is a good first step.

• Focus on Paid Ads: The course offers a bit more detail on paid advertising than some beginner courses, with Kass covering Facebook ads and TikTok marketing, which can be very useful if you’re new to this.

• Accessible and Straightforward: You don’t have to be a tech genius to figure out the modules. The instructions are simple enough to follow.

• Mindset Module: Kass includes a “Mindset” section, which might sound fluffy, but it’s actually helpful to remind beginners that e-commerce isn’t a get-rich-quick scheme.

Cons:

• Limited Depth: Advanced dropshippers might find the course too basic. Kass doesn’t cover every nuance of running a profitable e-commerce business, so don’t expect in-depth analytics or the gritty details of supply chain management.

• Mixed Reviews on Value: At $497, some buyers feel the course is overpriced for the level of detail it provides. You can find a lot of the same information for free online if you don’t mind hunting around.

• Dropshipping Challenges Glossed Over: Kass doesn’t spend much time on the challenges of dropshipping, like handling customer returns or dealing with overseas suppliers. This can make things look easier than they might actually be.

• No Real Secrets: If you’re looking for groundbreaking insider tips, keep in mind that much of the content is available elsewhere. This course is more about giving you a straightforward structure rather than secret techniques.

Should You Buy It?

If you’re a total beginner looking for a roadmap to get started in dropshipping,

Kass’s Ecom Good Life could give you a jump-start. The course provides a structured overview with enough hand-holding to help you set up your first Shopify store, find your first product, and launch your first ad.

For some, this guidance is worth the price because it takes the guesswork out of starting from scratch.

On the flip side, if you’re already familiar with dropshipping basics or if you’re trying to scale up an existing store, this course might not take you as far as you’d like. There’s no deep dive into advanced marketing tactics or strategies to optimize your store for higher conversion rates.

If you're serious about a long-term e-commerce business, you may eventually need additional resources, but if you just want an overview and some initial guidance, this could be a decent place to start.

My Conclusion

The Ecom Good Life course by Mikey Kass isn’t a scam, but it’s also not a golden ticket to a millionaire lifestyle.

Kass’s advice will get you up and running in dropshipping, but you’ll need more than just this course to build a highly successful e-commerce business.

The course can be useful if you’re just beginning and need direction, but don’t expect it to be the only resource you’ll need in the long run.

In short, if you’re looking for the basics in a relatively digestible format and you’re prepared to put in the work, Ecom Good Life could be worth checking out.

But remember, this isn’t Hogwarts, and Kass isn’t going to magically make you an e-commerce wizard overnight.