eCom Inner Circle Review (Updated) by Arie Scherson

Course Name: eCom Inner Circle

Instructor: Arie Scherson

Price: $397

Overview

eCom Inner Circle by Arie Scherson is an e-commerce course focused on helping beginners understand and apply successful strategies in the world of Shopify drop-shipping, with a particular emphasis on Facebook advertising.

The course is divided into modules, each covering a different aspect of setting up and scaling a profitable online store. Scherson, who has experience with e-commerce and an active presence on YouTube, provides instruction through a mix of video lectures and practical examples.

The course claims to help users achieve their first $100 day within a month, even if they’re new to e-commerce.

Content and Structure

The course is broken down into modules, each targeting a specific area of e-commerce and Facebook ad management. Here’s what you can expect:

• Module 1: Welcome

  • Introduction to the course and its structure.

  • Tips on getting the most from the program and reminders that updates will be available as the e-commerce landscape evolves.

• Module 2: Store Setup

  • Step-by-step guide to setting up a high-converting Shopify store, including videos on selecting between a general or niche store.

  • Covers apps for store optimization, currency converters, and payment setups (Stripe and PayPal).

  • Additional resources on logo design, using apps like Commerce Inspector to spy on competitors, and how to create a professional-looking checkout page.

• Module 3: Product Research

  • Six different methods for finding profitable products, including using tools like ProductListGenie.io (which requires a separate subscription).

  • Strategies for discovering "hidden gems" that aren’t already saturated.

  • Guidelines on adding filler products and creating compelling product copy.

• Module 4: Understanding Facebook Ads

  • Introduction to Facebook ads and basic testing strategies.

  • Overview of budget planning, including why Scherson recommends a daily budget approach.

  • Introduction to concepts like Break Even Point (BEP) and advice on the number of products to test initially.

• Module 5: Facebook Ads (Intermediate)

  • How to set up Business Manager, install Facebook Pixel, and create a business page.

  • In-depth guide to creating video ads and running split tests.

  • Tips on scaling campaigns and salvaging failing ad campaigns.

• Module 6: Advanced Facebook Ads

  • Techniques for using advanced targeting, such as lookalike audiences, custom audiences, and retargeting.

  • Strategies for scaling from five-figure to six-figure revenue.

  • Includes a couple of case studies, though some of the content might leave you wondering if they hold back a few tricks.

• Module 7: Maximizing Profits

  • Focus on backend processes for increasing profit margins, like optimizing the customer journey, upselling, and cross-selling.

• Module 8: Building Your Brand

  • Covers branding strategies, establishing trust with customers, and creating a long-term business rather than just a quick-profit store.

• Module 9: Resources and Facebook Mastermind

  • Additional downloadable materials and access to a private Facebook group for ongoing support, tips, and networking.

Who Is Arie Scherson?

Arie Scherson, the course creator, is a digital entrepreneur who built a YouTube following by sharing insights on e-commerce and social media marketing.

Unlike other "gurus" with flashy lifestyles, Scherson’s online presence is more modest, which could appeal to people skeptical of the “Lambo lifestyle” associated with e-commerce.

His straightforward teaching style and practical advice on his YouTube channel likely build trust with his audience, making his course more approachable for beginners who may be intimidated by high-stakes marketing tactics.

Scherson’s approach to e-commerce is practical and data-driven.

His focus on Facebook ads as a primary driver of traffic and sales reflects the current trends in drop-shipping, and he emphasizes testing, scaling, and continuous optimization over quick wins.

The course offers insights into Scherson’s methods for finding profitable products, setting up an optimized Shopify store, and leveraging the power of Facebook’s ad platform to grow sales.

Price

The eCom Inner Circle course comes at a solid $397 price tag. This cost places it below many high-priced courses, some of which run over $2000 but aim to cover similar material.

It's positioned to attract those who are looking for comprehensive e-commerce guidance but aren’t quite ready to take out a second mortgage to finance a course.

Hosted on the Teachable platform, the course offers accessibility across devices, so if you're on the go, you can still tune into the lessons without compromise on quality. However, at this price, the course does have a few areas that may feel repetitive, especially if you've taken other introductory e-commerce courses before.

Pros and Cons

• Pros:

  • Provides comprehensive training for setting up and scaling an e-commerce store with Shopify, even for beginners.

  • Includes extensive sections on Facebook Ads, a crucial element for e-commerce success.

  • Offers a real-world approach to product research, using tools like ProductListGenie.io.

  • No flashy "get-rich-quick" hype; the content focuses on real techniques.

  • Access to continuous updates in Facebook ad strategies and e-commerce trends.

  • Teachable platform allows for easy access on various devices, so you can learn anywhere.

• Cons:

  • It’s fairly expensive for beginners who may be testing the e-commerce waters.

  • Some material, especially the product research section, may feel drawn out.

  • Relies heavily on Facebook ads without covering other ad platforms in much detail.

  • Advanced sections may feel redundant if you already have experience with Facebook ad targeting.

  • Limited to Shopify and Facebook, with little to no mention of other platforms or marketing channels.

Should You Buy It?

This course is likely to be a good investment for anyone just starting in e-commerce or someone already running a Shopify store but looking to understand Facebook Ads on a deeper level.

The material covers e-commerce basics all the way through to advanced Facebook advertising techniques, which is particularly useful if you're looking to grow your brand’s online presence quickly.

The content leans heavily on Facebook, which has been the go-to platform for many e-commerce marketers, but if you’re hoping to branch into other channels like Google Ads, Instagram, or email marketing, the course may not cover all your needs.

That said, the step-by-step product research modules, the Facebook Ads breakdown, and the ongoing updates can make this course valuable for those with a focused Shopify business model.

If you're someone who thrives on structured learning and wants to learn from someone who has been there and done that (without the Lamborghini and flashy “guru” lifestyle), this course might be worth your time and money.

My Conclusion

This course doesn’t have the feel of a “scam,” which is a relief in the world of e-commerce education.

There’s no over-the-top showmanship; instead, the focus is on practical advice and straightforward teaching.

Arie Scherson, the course creator, comes across as genuinely invested in his students' success, and the platform provides a lot of room to engage with the material in your own time.

If you’re wary of online courses promising instant six-figure success, you’ll appreciate the honest, practical approach this course takes.

And if you’re hesitant about the price, remember: it’s not Lamborghini-level e-commerce fluff—more like a dependable Honda that’s here to get you where you need to go.